Client: The Toucan @ Kirkpatrick's is a bar in Kingston has been around since 1986. It is a classic Irish Pub with stone walls offering great food and drinks, with one of the main features being their signature Guinness.

Objective/Goal:   to help create the Toucan's social media campaign. The main goals were to create more traffic and increase their social media presence on Facebook and Twitter. Another objective was to create hype through contests. 

Solution: The way that we did this was to create a schedule for consistent posts that the Toucan could push out, so that people would come more into a routine of seeing these posts. Timing was important as well, as early morning and later at night were the best times to post. 

The other main thing that we were doing was to create contests on those sites to drive people to participate. The main idea was offering a prize to a lucky winner, and all they have to do to enter is to leave a comment. This creates engagement, more people keep the Toucan at their top of mind, and the prizes generally encouraged to people to go the Toucan as well.